Explore the relationship between two variables using Boston Grids
Chapter 10
p.5
I am doing a lot of things, but does everything make business sense?! Which tools show me how I can analyse the Business effectiveness of the things I do?
Well, I will introduce you to tools like the Boston Grids and the Kanthal Curve, but let us first focus on SOME KEY QUESTIONS you have to ask yourself if you want to establish business effectiveness in your activities.
How much is 100% of the market? (Think in terms of size.)
If l have 100% f the market. Do I have a good market?
Is my product sufficiently differentiated to demand a premium?How does my product or service assist the customer?
Are there other products or services that I can sell to my existing
Customers with my existing skills resources, etc.?
Can I sell my products or services to other customers or markets?
What are my customer's needs going to be two years from now, and will my existing product or service range still be relevant?
Have you tried using the Boston Grids in analysing the business
effectiveness of what you do?
I am doing a lot of things, but does everything make business sense?
Which tools show me how I can analyse the business effectiveness of the things I do?
The Boston Grids enables you to explore the relationship between two variables within the business context.
For example:
How would you describe in terms of High or Low the amount of differentiation of your product or service?
The amount of customer value generated?
In which quadrants of the Boston Grid represented here does your product or service belong?
My product is a speciality commodity. What about yours?
To enable you to maximise returns it would seem that you have to have a high level of customer value
generated as well as a high amount of differentiation in
your product or service.
